Sheffield Beer Week Celebrates Key Strands for 2019: Diversity and Inclusion in Beer, People’s Photography Trail, Norwich City of Ale Partnership and The Outdoor City

Kelham Island Brewery, Sheffield
Kelham Island Brewery by Mark Newton

Sheffield Cheers for Beer Week Celebrating 5 Years in 2019, 11th to 17th March

2019 sees Sheffield Beer Week celebrate its fifth year as a city-wide beer festival and umbrella beer focused event occurring in multiple venues throughout the second week in March. Launching from Monday March 11th.
It is with great excitement that the first few breweries have been announced for 2019 #SheffBeerWeek events. Follow updates as they are released via our Twitter. Not only do we have great local breweries such as Neepsend, Kelham Island Brewery, Thornbridge and Abbeydale all getting involved but a list of national and international breweries including Wander Beyond, Wild Card Brewery and Mikkeller. Brand new Sheffield brewery, Saint Mars of the Desert, will also be hosting their first Sheffield Beer Week event; adding to the vibrancy of the Sheffield beer scene. We can’t wait to share more with you all in the next few weeks!

 

With beer tourism alive and kicking in Sheffield, the city’s beer reputation was solidified with research after 2016’s University of Sheffield commissioned Beer Report written by broadcaster Pete Brown. It is great to see traction building in Sheffield’s beer scene with recent mentions of the city in the Guardian’s ‘Top 50 UK Pubs’ featuring Shakepeares pub and The Times article ‘Sheffield: the northern capital of cool’.

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Jaega Wise, International Women’s Brew Day Collaboration at Wild Card Brewery by Nicci Peet

Sheffield Beer Week’s additional strands for 2019, on top of its core beer and food, community and heritage, sees a continued celebration of women working in the beer industry, building on this to cover diversity and inclusion in beer. With a brewsters’ tap takeover collaboration with Norwich based organisers Fem.Ale and award-winning beer shop Hop Hideout. As International Women’s Day on March 8th precedes the beer week, it’s a timely moment to take stock of and celebrate women’s contributions.

The People’s Photography Trail will build on the success of last year’s photography exhibition trail across multiple venues with a broader focus on the people in the beer industry and beer lovers – tackling the lack of visual representation of the diverse range of people who work in and drink beer. Sheffield Beer Week will be working closely with photographers Nicci Peet (follow her project on https://www.niccipeet.co.uk/women-in-beer) and Mark Newton (his Beer Yorkshire project) to produce this photography meets beer trail around the city.

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There will be a continued celebration of our Norwich City of Ale partnership and active exploration of the greener side of Sheffield – The Outdoor City, with walking, running and cycling events. Including local historian, Sheffield CAMRA’s Pub Heritage Officer and British Guild of Beer Writers’ 2018 awards shortlisted author Dave Pickersgill’s popular Sheffield Pub Heritage Walk and a Mikkeller Running Club event.

Indie Beer Feast
On Friday March 8th , to kick-off the week, Sheffield’s craft beer festival, Indie Beer Feast launches (and grows to two days in 2019). A celebration of great independent craft beer in the iconic Abbeydale Picture House with brewery bars and street food. The beer festival champions and supports The Everyone Welcome initiative.

Jules Gray, Sheffield Beer Week Director, said:
“Sheffield Beer Week wouldn’t be what it is without those involved. It shows the unity and community of the Sheffield and global beer scene. Beer tourism is a crucial cog to Sheffield’s continued success and positive economic growth. The city is not only attracting engaged and inquisitive tourists to the area for beer, outdoor sports and creative arts but also new beer-focused businesses to locate here. The beer week really adds vibrancy to the city, boosts the local economy and keeps the high street buzzing with good beer chatter”.

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