Virtual Round-Up

Sheffield Beer Week Virtual Round-Up

Huge thanks to everyone who joined the virtual #SheffBeerWeek 2021 celebrations all week from Monday March 8th 💓 Whether you bought #Sheffield brewed beer, takeout food from your local pub, a selection of brews from the beer shop, joined us for an online Instagram Live event, shared positive Twitter chatter on hospitality reopening or booked a spot at your local #beergarden

It all really really counts.

Thanks to those who took their timeout to join us on Instagram: Abbeydale Brewery, Saint Mars of the Desert, Neepsend Brew Co, Brewers Eye app , Pete Brown, Adrian Tierney-Jones, Rutland Arms, Out and About Sheff, Stag’s Head and Nicci Peet 👏

Things might be changing for the better. Here’s hoping 🙏 🍺 We look forward to sharing everyone’s re-opening plans.

Here’s just a few of the collaboration beers that have come out over the last 6 years of #SheffBeerWeek

With #internationalwomensday falling in the week, Monday 8th March, it’s brilliant to revisit the excellent Emmeline pomelo sour collab, named after #suffragette Emmeline Pankhurst. Brewed @lost.industrybrewing in 2018 with@neepsendbrewco @hophideout and the now sadly closed @thedevonshirecat (a pub Covid casualty)🍺

What’s been your favourite Sheffield Beer Week beer collaboration over the years?

We shared the International Women’s Collab Brew Day activity over on our socials on Monday March 8th. The majority of beers will likely be out in April, so keep an eye out and support those where you can: https://unitebrew.org/

It’s often hard to pinpoint what community means and often what beer and pubs when added to the equation truly means. Our core strands here at #SheffBeerWeek have always included community. Not only does the pub sector raise over £106 million for charities, as per research by CAMRA, the Campaign for Real Ale, in association with PubAid highlighted; they also regularly support grassroots sports. As Sheffield is @theoutdoorcity that’s very evident here 🌱 Both are strong examples, we believe, of investing genuinely in their local community. Not only that but pubs often provide an important cultural (and economic!) space for live music, theatre and poetry. 🎶 We still recognise there’s plenty of work to be done to make places safe and welcoming for all. Which is why we’ve always championed venues who sign up for our week to get behind the Everyone Welcome Initiative to firmly stick our collective flag in the ground and shout proudly that ‘hate isn’t to be tolerated and ignorance is not an excuse’. We’re also super proud of the work being done locally by @outandaboutsheff🙏

Sheffield Beer Week ultimately wouldn’t be what it is without those venues involved. It shows the unity and community of the Sheffield (and global) beer scene. Beer tourism is a crucial cog to Sheffield’s continued success and positive economic growth. Over the last 12 months of this horrendous global pandemic the sector has been hit extremely hard. However as The Steel City traverses the roadmap out of this carefully, we take this moment to share that the heartbeat of the hospitality industry is still here 💚 We look forward to our beloved pubs reopening, the vibrancy they bring to the city, the support they provide for their locals and once again we hope to see the high street buzzing with good beer chatter.#pubsmatter

#SheffBeerWeek is a grassroots city-wide celebration; inputting time, writing, social media and marketing, hosting events, energy and passion into shining the light on the city’s wondrous beer scene. 🍻 You can read our ‘About’ page on our website to discover more: https://sheffieldbeerweek.co.uk/about-sheffield-beer-week/

In 2015 the 1st annual #SheffBeerBeer launched with 20 venues participating, hosting 25 events. Over the years it’s swelled to 40 venues, hosting over 75 events 👊🍺 With 1000s of people visiting the city and its venues throughout the week.

In 2018 we worked with @theuniversityofsheffield A big shout to Professor Vanessa Toulmin who has always been hugely supportive, and @vibesheffield who produce a printed guide, featuring @rutlandarms on the front cover. We had a ‘Back to Beer Basics’ campaign with venues acting as ingredient hubs to share more information to beer drinkers @thesheffieldtap @triplepointbrew @thedevonshirecat @shakespearesshf 
@hophideout

We continued to celebrate diversity of the beer scene and challenge stereotypes with events hosted by @fem.alefestival and @ladies_that_beer

We continued our friendship with Norwich City of Ale hosting a ‘Beer City Twinning’ event with @atierneyjones AND @marknewtonphotos showcased his fantastic photography work via a ‘Yorkshire Beer’ mini-trail. Amongst all the additional pubs, micro-pubs, bars, beer shops, restaurants and breweries who hosted events. You can view previous events in our archive – HERE 👏

2019 was our biggest guide to date with valued sponsorship from @lallemandbrewing helping to commission brilliant beer writers @fermentationradio @jane_peyton and Ron Pattinson for valued pieces (we may be trying to instigate a Sheffield barley wine revival!). We worked with @expmagsheff to put the guide together and we celebrated our 5th birthday too 🎂 We continued to champion our core strands of #beerandfood#community and #heritage

Building on the continued #internationalwomensday celebrations in the week, we approached tackling diversity and inclusion in beer. Addressing the lack of diverse representation in the scene and in the media and championed inclusive events; as a starting point to wider actions and discussions on these complex challenges. The People’s Photography Trail with photographers @niccipeet and @marknewtonphotos showcasing their work across @beerinthebath @rutlandarms @thesheffieldtap @hophideout @kelham_island_brewery trying to share a more diverse range of visual representation of those people who work at all levels of the beer industry. We partnered with the then Sheffield Lord Mayor @magicmagid to raise funds for his chosen charities @sheffieldflourish @saffronsheff @unitygymproject

We commissioned talented artists and designers @greatgoodcreative and @jimconnollydraws78 for two designs we could use for ongoing merchandise (hopefully to raise funds to sustain and continue #SheffBeerWeek activities). We had no budget to use these in 2019, however in 2020 we managed to produce Lorelle’s ‘Beer For All’ as a limited tote bag design, which successfully sold out and raised funds for @theracialjusticenetwork and @migmatfest 

If you would like to support Sheffield Beer Week so we can continue in the years to come, we would love to hear from you. If you would like to participate, please do get in touch. All the information and contact details are on our website in addition: https://sheffieldbeerweek.co.uk/

We have our fingers crossed for a beer week in the second week of March 2022, but we shall wait and see how this journey progresses,

Much Beery Joy,

Jules
Sheffield Beer Week

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